In Quantum Creativity, Amit Goswami, Ph.D.,
physicist and author of The Self-Aware Universe, explores human creativity
through the unique lens of quantum physics, offering readers a new way to
nurture and enhance their own creativity—the ultimate source of joy and
fulfillment. In this exciting work, Goswami poses questions that probe the
wellspring of creation that exists in each of us. What is creativity? Can
anyone be creative? What kinds of creativity are there? Goswami fixes on this
mercurial subject with the eye of a scientist. Combining the art of creativity
with the objectivity of science, he lays out a guidebook for understanding the
power of the mind to access creativity in a whole new way. According to quantum
physics, reality occurs on two levels: possibility and actuality. Goswami uses
this same duality to explore what he calls “quantum thinking,” which focuses on
two levels of thinking—the conscious mind of actuality and the unconscious mind
of possibility. He then teaches readers how to harness this innate ability in
order to live more creatively. Written for a broad audience, Quantum Creativity
uses empirical data to support this new theory of how to think, and puts forth
guidelines for its application in real life. In short, Goswami teaches readers
how to think quantum to be creative.
